Basement-ready, family-ready
Luxury vinyl plank in Sterling Heights, MI
If there's one floor that suits Sterling Heights homes best, it's luxury vinyl plank. It handles basements, back doors, and busy kitchens.
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Free furniture moving with every installation
- Family-owned
- Licensed & insured
- Serving Detroit since 2019
- 5.0 Google rating
- Free furniture moving
Built for basements and back doors
Finished basements are common in Sterling Heights, and so are wet boots at the back door. LVP isn't bothered by water the way wood is, so it makes a safe choice for both.
We've done a lot of open and lower-level basement work, and we can show photos at your estimate. Browse similar results in the gallery.

Salt, slush, and spring thaw
Salt tracked in all winter is hard on hardwood and carpet in an entry. Vinyl wipes clean, and its sealed surface keeps salt and grit from soaking in.
When the spring thaw sends moisture through a slab, a waterproof plank keeps the floor stable while other materials may swell. It's the practical call for below-grade rooms.

What LVP typically costs here
Typical Metro-Detroit pricing for installed LVP runs about $4 to $10 per square foot. Thicker planks, a heavier wear layer, patterns like herringbone, and subfloor leveling can all raise the price.
That's a ballpark, not a quote. Your written quote after the free in-home estimate sets the real number and includes removal.

From estimate to finished floor
We come to you for a free estimate, measure each room, test the subfloor, and show you plank samples. You get your quote in writing.
Then our crew arrives on the scheduled day, removes the old floor, levels any low spots, and clicks the planks in. Trim and transitions finish the job. A typical Sterling Heights basement or main floor is done in one day. See floor demolition and prep for how we handle removal.

Stair wraps and commercial vinyl
We wrap stairs in matching vinyl so the staircase looks like part of the floor. Details are on our vinyl stairs page.
Local businesses call us too. We've put vinyl floors into storefronts, offices, and warehouse space, so commercial flooring is something we know well.

Why people pick BRC
We're a father-and-son company with about 30 years of combined crew experience, and we don't use subcontractors. A 1-year workmanship warranty backs our installs.
Read our reviews to see what customers say about our price, speed, and cleanup. Then book a free estimate. If you also want carpet in the bedrooms, see our carpet installation page.

What our clients say
Customer reviews
“BRC Flooring was extremely professional from start to finish. The team was efficient, respectful, and incredibly quick with both the removal of our old floors and the installation of our beautiful new vinyl floors.”
Luxury vinyl plank questions in Sterling Heights, MI
Yes, it's one of the most common choices because it tolerates moisture. We check the slab first and level it so the planks lie flat.
Thicker planks with a heavier wear layer handle traffic and slight subfloor flaws better. We'll show you the options at the estimate.
Vinyl handles accidents well and resists most scratches. Keep nails trimmed and wipe spills promptly.
Yes. Take a look at sheet vinyl and vinyl floor tiles for other vinyl formats.
Scheduling depends on our calendar. Call (313) 367-0899 and we'll find a day.
From first call to finished floor
How a BRC Flooring job goes
Book a free visit
Pick a time that suits you, Monday through Saturday. We come to your home or business.
Measure and quote
We look at the space, measure, talk through materials, and give you an honest written quote.
Install, usually in a day
The family and our own crew handle removal, prep, and installation, then clean up.
Walk through together
We go over the finished floor with you. If something isn't right, our 1-year workmanship warranty has you covered.
Proudly serving Sterling Heights, MI
Free in-home estimate
Ready for new floors? Get a clear quote in one visit.
We measure, answer your questions and give you a straight price. Furniture moving is free with every installation.
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